Photorrhea

unconsumption:

Here’s one of the more interesting quasi-unconsumption branding tactics I’ve encountered: Levi’s CEO Chip Bergh has been talking up the benefits of not washing your jeans: 

In a post on LinkedIn called “The Dirty Jeans Manifesto,” Bergh explains both the environmental and durability benefits of never washing your jeans.
"We learned that an average pair of jeans consumes roughly 3,500 liters of water – and that is after only two years of use, washing the jeans once a week," Bergh writes. "Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That’s equivalent to 6,700 glasses of drinking water!"
He adds that not washing them also helps them to last longer.

More here (including what to do about stains, and the benefits of freezing jeans as a cleaning alternative): Levi’s CEO Explains Why Not To Wash Your Jeans | HUH.

unconsumption:

Here’s one of the more interesting quasi-unconsumption branding tactics I’ve encountered: Levi’s CEO Chip Bergh has been talking up the benefits of not washing your jeans:

In a post on LinkedIn called “The Dirty Jeans Manifesto,” Bergh explains both the environmental and durability benefits of never washing your jeans.

"We learned that an average pair of jeans consumes roughly 3,500 liters of water – and that is after only two years of use, washing the jeans once a week," Bergh writes. "Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That’s equivalent to 6,700 glasses of drinking water!"

He adds that not washing them also helps them to last longer.

More here (including what to do about stains, and the benefits of freezing jeans as a cleaning alternative): Levi’s CEO Explains Why Not To Wash Your Jeans | HUH.

— 2 days ago with 138 notes
Ayyye W00t Stout 2.0
Side by side with the w00t I saved from 2013. #StoneBrewing #W00tStout #NoBottleLimitAtTotalWineInBrea #AllOfTheHashTags

Ayyye W00t Stout 2.0

Side by side with the w00t I saved from 2013. #StoneBrewing #W00tStout #NoBottleLimitAtTotalWineInBrea #AllOfTheHashTags

— 4 days ago with 1 note
#w00tstout  #allofthehashtags  #stonebrewing  #nobottlelimitattotalwineinbrea 
hypebeast:

#OnFeet at Agenda Long Beach Summer 2014

hypebeast:

#OnFeet at Agenda Long Beach Summer 2014

— 5 days ago with 490 notes